Borrowing from the examples above, you might give a lead a higher score if they used one of your coupons — an action that would signify this person is interested in your product. Once enough people flag your messages as spam, you go on a "blacklist," which is then shared with other email providers. Once you get on the blacklist, it’s really, really hard to get back off of it. In addition, your email deliverability and IP reputation will likely be harmed. From there, you can expand your lead-generation strategies to include social media, blogs, and email campaigns that generate inbound leads and drive traffic back to your site. Making sure you set up campaign landing pages effectively to convert leads is also a must. Today, companies collect information about key prospects and tailor marketing messaging and sales pitches to their needs. The basics we've gone over in this blog post are just the beginning. Keep creating great offers, CTAs, landing pages, and forms — and pr...